Zaure Rozmat’s goal for The Steppe is to focus on education, technology, cultural economics, and tourism, while avoiding gossip, tabloids, and clickbait. The Steppe was one of the first media outlets to utilise native advertising in Kazakhstan.

After being accepted into the 500 startups accelerator LinguaTrip received an automatic $100,000 investment and experienced immense press attention from Russia and Silicon Valley.

With her start-up, Museumio, Kravchenko wanted “to explore how technology-led experiences could co-exist with exhibitions in their real-life forms rather than forming their own attractions.”